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Zwift: A case study in product management.

It’s only 6AM on a Wednesday, but I’ve already gotten my butt kicked by over a hundred cyclists from around the world. We rode through the rolling hills outside London and sprinted to the finish line under Big Ben’s shadow. Most of us rode “unattached,” others as a team and …

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How to Get Executive-Level Support for Business Analysis

It probably goes without saying that PMI’s foundational standard on business analysis has an obvious audience—those who actually do business analysis as part of their everyday job. It’s pretty unlikely executives or CIOs are going to pick it up for some light reading. That’s why I wanted to use this …

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Hire for Talent over Experience

Seilevel has fairly selective hiring practices (we hire less than 2% of the people who submit resumes and apply with us).   I estimate that I’ve been involved in the hiring decisions of over 50 people, most of whom I interviewed directly.  Without giving too much away, every candidate who interviews …

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How to be a better ally

Recently, I attended a happy hour with a team of software developers I’d been working with. I looked around the table and realized that I was the only woman in attendance. It startled me because it was unusual, but it led me to consider the slow changes I’ve witnessed to …

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Using Machine Learning to Derive Business Rules

Very nearly every project that we work on as analysts has business rules.  Business rules aren’t functional requirements – they are modifiers to functional requirements.  For example, we may have functional requirements that relate to adjudicating a credit application, and the functional requirement is to take the application in, and …

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